Recent Changes

Source: Mashable, http://mashable.com/2012/03/05/facebook-promotion-guide/
Tags / Keywords: Facebook, Facebook Ads, Facebook Promotions, Small Business, Marketing, Promotion
Summary:
In this article, David Brody claims that the reason many
Many small business promotions fail is because they don’t think through their promotion strategy through from start to finish. He claims that theThe ultimate goal mind when doing so,developing their promotion strategy, and they should focus on offeringoffer something that is valuableof value to their audience (E.G.(e.g. coupons, VIP video previews). Brody continues this discussion by listing a number of ways
Ways which small
Begin by asking yourself: What am I trying to achieve? How do I plan on achieving it?
Next, determine your objective (E.G. Fan growth, someone to sample product or purchase product). Three common strategies businesses can used to achieve their goals include: added value, price discounts and merchandising.
Now you can decide which Facebook application is appropriate for your particular strategy, making sure to be mindful of Facebook’s promotions guidelinesAccording to Brody, using Facebook features or functionality as a promotion registration or entry mechanism is a common violation of these guidelines.
Brody concludes this discussion by emphasizing the thingsThings that businesses
Don’t make entry to the promotion too difficult.
Don’t rely solely on your fans to push new consumer to your promotion, instead, ask yourself what other marketing touch points do you have at your disposal to create more promotional ‘buzz’ outside of Facebook.
Don’t assume your current customers already follow you on Facebook (most of them don’t)
end goal. “Your firstThe end goal should always be to get a visitor to take action by ‘liking’ or sharing your Facebook Page, but your second objective should be to get them to return to your Pagecreating an ongoing interaction between the consumer and interact with your brand or business on a regular basis,” Brody says.business.
Example of an Effective Facebook Promotion:
{facebook_promotion.png} Name:
Name: Nicole Merritt
Article 2: "New Facebook Pages Shake Up Social Ad Ecosystem" by Tim Peterson
Source: AdWeek, http://www.adweek.com/news/technology/new-facebook-pages-shake-social-ad-ecosystem-138674
Tags / Keywords:
Summary: Facebook, Social Media, Ads, Advertising, Business, Marketing
Summary:
Facebook has recently completed its transformation from an advertising platform to a marketing platform. Facebook is “…evolving from ads to stories” according to Mike Hoefflinger, Facebook’s director of global business marketing. On average only 16% of fans see a brand’s post, most marketers however still don’t realize this gap exists. Many brands believe that their Facebook messages reach all Facebook fans, which is far from the truth. Rather than focusing on engagement rates, people are worried about reaching ‘like’ goals. However, Facebook’s push for content-oriented ads may give the final verdict that acquiring fans is not the most important thing. Facebook’s engagement-centric approach forces brands to engage consumers so that they can produce content to turn into a Sponsored Story. Jamie Tedford states that in order for brands to succeed with a storytelling strategy they must adopt “…a completely new approach to content creation and media specific to Facebook…” Because of all this, it is expected that many Facebook vendors will be integrating their platforms. Wildfire and Adaptly’s did just that by melding Adaptyl’s social advertising and optimization technology with Wildfire’s media management platform. Restructuring can even be observed within single organizations. For example, Brand Networks combined its community manager and media planner roles into one position called Story Planners, whose duties include creating posts, monitoring analytics and amplifying posts via Sponsored Stories. It is important to note that in addition to page re-designs, brands will need to prioritize and consolidate their pages tabs, since the new layout removes the left sidebar, reducing the number of tabs displayed.

Begin by asking yourself: What am I trying to achieve? How do I plan on achieving it?
Next, determine your objective (E.G. Fan growth, someone to sample product or purchase product). Three common strategies businesses can used to achieve their goals include: added value, price discounts and merchandising.
be mindful ofFacebook’sof Facebook’s promotions guidelinesAccording
Brody concludes this discussion by emphasizing the things that businesses should avoid when running a promotion:
Don’t make entry to the promotion too difficult.

CCT356
Annotated Bibliography
Online Ad Critique
Online Ad Designs

Name: Nicole Merritt
Article 1: “What You Need to Know Before Running a Facebook Promotion” by Christine Erickson
Source: Mashable, http://mashable.com/2012/03/05/facebook-promotion-guide/
Tags / Keywords: Facebook, Facebook Ads, Facebook Promotions, Small Business, Marketing, Promotion
Summary:
In this article, David Brody claims that the reason many small business owners Facebook promotions fail is because they don’t think through their promotion strategy from start to finish. He claims that the ultimate goal of a Facebook promotion is to inspire action – likes, shares, and engagement – and in order to do this, you need to create a meaningful experience or offer something of value to your consumer. It is important for businesses keep their audience in mind when doing so, and they should focus on offering something that is valuable to their audience (E.G. coupons, VIP invitations and video previews). Brody continues this discussion by listing a number of ways which small businesses can build a better promotion strategy:
Begin by asking yourself: What am I trying to achieve? How do I plan on achieving it?
Next, determine your objective (E.G. Fan growth, someone to sample product or purchase product). Three common strategies businesses can used to achieve their goals include: added value, price discounts and merchandising.
Now you can decide which Facebook application is appropriate for your particular strategy, making sure to be mindful ofFacebook’s promotions guidelinesAccording to Brody, using Facebook features or functionality as a promotion registration or entry mechanism is a common violation of these guidelines.
Brody concludes this discussion by emphasizing the things that businesses should avoid when running a promotion:
Don’t make entry to the promotion too difficult.
Don’t rely solely on your fans to push new consumer to your promotion, instead, ask yourself what other marketing touch points do you have at your disposal to create more promotional ‘buzz’ outside of Facebook.
Don’t assume your current customers already follow you on Facebook (most of them don’t)
Keep in mind that Facebook promotion itself is not the end goal. “Your first goal should always be to get a visitor to take action by ‘liking’ or sharing your Facebook Page, but your second objective should be to get them to return to your Page and interact with your brand or business on a regular basis,” Brody says.
{facebook_promotion.png} Name: Nicole Merritt
Article 2:
Source:
Tags / Keywords:
Summary:

Design 2: YouTube Channel & Online Videos {Youtube_channel.jpg}
Online Video Portfolio Example:
http://www.youtube.com/watch?v=VT3w_Ex2EBw&context=C38921e1ADOEgsToPDskLHw0wXKwoI_I9pNzeuYWUf
Online Video "Smokey Eye Tutorial":
http://www.youtube.com/watch?v=YPsiiN6Gikc&feature=context&context=C38921e1ADOEgsToPDskLHw0wXKwoI_I9pNzeuYWUf
Design 3: Webpage
{webpage_home.jpg}

One fault with this campaign, is that it piggy backed it success on the popularity of Angry Birds, and one can argue that this particular advertisement promotes Angry Birds just as much, if not more, than it promotes T-Mobiles brand. Furthermore, the interactivity of this campaign stops offline and is not incorporated into the online environment where it’s popularity exploded and went viral. One suggestion for T-Mobile’s “Life’s for Sharing” campaigns is to add a call to action at the end of their video’s to direct viewers to T-Mobile’s website, Facebook page, E-mail list, etc. where audiences can interact further with the brand.
T-Mobile’s Flash Mob
<iframe width="560" height="315" src="http://www.youtube.com/embed/VQ3d3KigPQM" frameborder="0" allowfullscreen></iframe>
Works Cited
Beirut. "Re: Angry Birds Live." Weblog comment. Thoughtpick. 1 July 2011. Web. 07 Feb. 2012. <http://blog.thoughtpick.com/2011/07/t-mobile-angry-birds-live.html>.